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BonchaBio · Technical Brief · SupplySide Global 2026
CREAJOY Creatine Burst Chews
How much creatine is still in the chew when your customer eats it?
900 mg per chew, protected from manufacturing through end of shelf life.
Alain DelpyGlobal Sales Director, BonchaBio
bonchabio.com
odm@bonchaboncha.combonchabio.com
900 mgcreatine per chew
450 mg shell + 450 mg burst center
450 mg shell + 450 mg burst center
< 40°Ccreatine added below 40°C (104°F)
aw < 0.6low water activity, neutral-pH center
1. The problem: creatine gummies lose their creatine
Creatine is one of the fastest-growing actives in convenient formats. It's also one of the hardest to keep on label.
- In 2024, NOW Foods tested 12 creatine gummy brands by HPLC and found nearly half below label claim. Every failing product contained creatinine, the compound creatine breaks down into.
- NOW also reported that the third-party labs it usually relies on could not test the gummies at all.
- Other independent tests agree: SuppCo found 4 of 6 creatine gummies failed while every creatine powder passed, and a 2025 NutraIngredients study run by Eurofins found 5 of 9 brands below label claim.
- In formulation trials, a conventional acidic creatine gummy lost nearly 50% of its creatine in two weeks.
In NOW's testing, passing and failing brands carried similar doses per gummy. The losses don't come from how much goes in. They come from the raw material, the formula and the process. For a brand, what matters is how much is still there at the end of shelf life.
2. Why creatine breaks down
Creatine doesn't need light or oxygen to degrade. It converts itself into creatinine, which has no performance value. Three conditions speed this up:
| Driver | What it does to creatine | Typical sour gummy |
|---|---|---|
| Acid | Breakdown speeds up as pH falls from neutral toward pH 3–5 | Citric/malic acid matrix, acid sanding |
| Water | Dry crystalline creatine is stable. Dissolved creatine degrades. | ~15–20% water |
| Heat | Higher temperature speeds up the conversion | Active added into a hot cooked mass |
3. How CREAJOY protects creatine
CREAJOY is a dual-layer chew: a confectionery shell around a separately made burst center. Each layer carries 450 mg of creatine.
① Triple-layer protection
The first layer is the raw material itself: CreHytine™ CG coated creatine in both the shell and the burst center. The shell and the burst center are the second and third layers.② Low-temperature processing
Creatine is added below 40°C (104°F), after cooking. It never goes through the high-heat step.③ Moisture and pH control
Water activity is kept below 0.6, and the burst center is neutral pH, the range where creatine is most stable.④ Nitrogen-flushed individual packs
Each chew is individually packed under nitrogen to keep oxygen and moisture out until it's opened.Why split the dose 450 + 450? Splitting halves the creatine load in each layer. That keeps the chew soft instead of chalky, leaves room for flavor, and means neither layer has to carry all the risk.
Sugar-free, with a 24-month shelf life.
4. At a glance
| Typical creatine gummy | CREAJOY | |
|---|---|---|
| Creatine form | Uncoated powder | CreHytine™ CG coated |
| Center pH | Acidic, pH ~3–4 | Neutral |
| When creatine goes in | Hot cooked mass | Below 40°C |
| Water activity | Varies | Below 0.6 |
| Packaging | Bulk bottle | Nitrogen-flushed individual packs |
| Sugar | Usually contains sugar | Sugar-free |
5. Why it matters for your brand
- Label integrity. Creatine gummies are now being tested in public by competitors. A product that fails ends up in the headlines.
- Still there at end of shelf life. 900 mg per chew, protected by raw material, formula, process and packaging, not propped up by overfilling.
- Tastes like candy. A soft chew with a burst center, without chalkiness, so people keep taking it.
6. Visit us
SupplySide Global 2026 · Taiwan Pavilion · Booth 7204
Stop by to try CREAJOY and talk with our team.
Alain DelpyGlobal Sales Director, BonchaBio
bonchabio.com
odm@bonchaboncha.combonchabio.com
References: (1) SupplySide Supplement Journal, "NOW tests creatine gummies, finding almost half to be severely understrength," March 2024. (2) Nutraceuticals World, "NOW reports widespread failings in creatine gummy tests." (3) Nutritional Outlook, "NOW tests creatine gummies, identifies limitations in third-party gummy testing." (4) SuppCo creatine gummy testing. (5) NutraIngredients / Eurofins testing, July 2025. CreHytine™ is a trademark of its respective owner. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. For business-to-business use.